Looking back at this book, I’m surprised at how the author packaged everything together while every bit of it makes sense. The book talks from ethnology and politics to sociology, biology, and art.
In contemporary society, media is another medium that proves the “reality”. The propaganda of election and the marketing of products are two examples of how media changes us because itself is the message. “Objective” is no longer possible. The offer itself demands the demand, just like film tells people what to desire in film. The question is only a test of the demand that points back to the questioner. Simulation no longer refers to reproduction, but perfection of reproduction which resembles the real within the unreal. All of these happen because of power. When it overlooks all and controls all. Any society or community with a single power is endangered to become a simulation, and that is why Baudrillard proposed that it is the best when the equilibrium of two powers is achieved.
We are longer given choices, but what we can do is decoding and reading, as Baudrillard says.
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